Working closely with Nike’s global marketing stake holders Frazer bought to life a new world for Wellness through an experiential activation starting in London.

Frazer led creative across all touch points from experience to content, briefing and working closely with multiple partners and agencies to deliver.

Tapping into interests of young London Nike redefined wellness for new generation, creating a dynamic experience that facilitated true energy exchange between the individual, the collective, and their surroundings.

A 360° generative environment created the ‘Energy Tank’ where Nike bought music together with trainers for a series of unique classes.

The venue was packed with experiences from the ‘Run Stop’, a bright green bus stop that played host to run clubs to the ‘Energy Salon’, a space to glow and feel good.

Frazer then creatively oversaw the execution in multiple cities across the globe.