Working with TBWA Frazer developed the campaign ‘Adidas Styled by London’.

His role was to art direct and add authenticity to the campaign across photography, film and design.

The essence of the campaign was to collaborate with the city’s most relevant talent across the creative field so to create a hyper local campaign that resinated in London’s vibrant culture.

The campaign took over the city with 50 looks and over 700 executions covering an end-to-end experience spanning across OOH, online video, social, CRM and Adidas app.