Project
YOUR PROGRESS STARTS HERE
Brand
Roll
NIKE
SENIOR EXPERIENCE DESIGNER
Whilst Working as part of Nike’s Brand Experience team Frazer concepted and led the design of ‘Your Progress Starts Here’ in the Nike House of Innovation Paris.
Members where invited to step into a curated world of training, health & wellbeing; providing the inspiration, tools and the innovations to start, continue and level-up their own Progress, as well as gain insights into the personal Progress journeys of some of our HOI store athletes.
Each of the 5 Facet pods has been individually brought to life through: sizzle films, links to journal articles, NTC challenges, even grocery shopping lists for you to prepare Nike Cookbook recipes at home. And for Sleep, a calming guided breath-work experience.
Art Direction
Concept