The objective was for Nike to make as much noise as possible during the UEFA champions league final at Wembley whilst not being the official sponsor.

To do this we enrolled the god Rhonaldhino to deliver the new Nike Pink Brilliance boot pack to the city.

CCTV and paparazzi style capture was drip fed across Nike socials in real time to create the feeling of mania as he made his way around in a Pink Rolls.

First a surprise visit to Nike Town causing central London to come to a stand still. Then Linking up with Central Cee and Clint to host a cross bar challenge in Shepherds Bush for the lucky kids who just happened to be there.

The outcome… a clear viral takeover of social media during the biggest weekend of football in the city.