Collaborating with Nike Running Frazer concepted and Art Directed

‘RACE AGAINST THE UNKNOWN’

A physically disruptive after-dark city takeover that galvanised rebellious women to push themselves. There’s was no set route or distance; everything was unknown. 

Women descended from across the city. The final push was a 16 story car park converted into an immersive race track that unpacked the uncomfortable feelings of running at night in the city.

Frazer oversaw all aspects of the creative involved from promotional assets, event design/experience to all post content landing on the brand channels.

This creative set the direction for a series of Nike Running moments across the globe.