Approached directly by Coach, Frazer was asked to create a campaign that celebrated London’s street art, “maybe a mural in Shoreditch?”. 

Using unique relationships in this field he connected with two pioneers whose work is synonymous with the urban landscape of London. 

Working with Oker, the UK’s graffiti godfather and Pez the foundation of rave culture graphic design. We created a campaign that was true to the raw nature of the artists.

The creative output include front of store takeovers by night, a full wrap of ES Magazine, custom product & stills/AV landing on relevant comms channels.