The Task was to engrain the new limited edition Nike Roundel collaboration in London music culture.

Working closely with Nike Frazer’s idea was to repurpose a secretive disused part of Charring Cross Station to create an underground experience to pay homage.

A unique retail experience by day and a thumping classic 90’s Garage music event by night for influencers.

Calling radio hotlines to find its location, station workers where followed to secret doors and music culture touch points where placed throughout.

With performances from some of London's biggest underground music pioneers.